Julie Trelstad

Julie Trelstad is a seasoned publishing strategist with over three decades of experience spanning traditional publishing, digital innovation, and author success. As the Head of US Publishing for StreetLib and manager of Publishers Marketplace Buzz Books' marketing and excerpt program, she bridges the gap between traditional and digital publishing. Her career highlights include managing the Architectural Graphic Standards Franchise, pioneering digital rights management strategies, and founding her own press.

Drawing from her comprehensive industry experience, Julie now helps experienced authors transform their publishing journeys into sustainable businesses. Through her consultancy, Paperbacks & Pixels, she provides strategic guidance that empowers authors to navigate the evolving publishing landscape with confidence.

Her unique perspective combines deep traditional publishing knowledge with forward-thinking digital strategies, making her a valued voice on the future of publishing and author success. Julie is particularly known for challenging conventional industry wisdom and advocating for reader-centric, outcome-based approaches that help authors create sustainable careers in publishing.