Nadim Sadek
Shimmr AI
Nadim is the Founder & CEO of Shimmr AI. An AI-native business, it focuses on publishing, making under-monetised titles more productive, improving publishers’ profitability, and bringing fulfilling books to psychologically-matched readers. Previously, Nadim was Founder & CEO of ProQuo AI, an AI-driven brand management platform, which proved a new sector in marketing technology. Earlier, he used his degree in Psychology to found and lead what became the world’s largest qualitative market research company, Sadek Wynberg Research. This was sold to WPP, and he led two of their global networks, Millward Brown Qualitative Network and Research International. He studied Pure Psychology (and Mental & Moral Science) at Trinity College, Dublin.
Nadim is the Founder & CEO of Shimmr AI. An AI-native business, it focuses on publishing, making under-monetised titles more productive, improving publishers’ profitability, and bringing fulfilling books to psychologically-matched readers. Previously, Nadim was Founder & CEO of ProQuo AI, an AI-driven brand management platform, which proved a new sector in marketing technology. Earlier, he used his degree in Psychology to found and lead what became the world’s largest qualitative market research company, Sadek Wynberg Research. This was sold to WPP, and he led two of their global networks, Millward Brown Qualitative Network and Research International. He studied Pure Psychology (and Mental & Moral Science) at Trinity College, Dublin.
BookCAMP Presentor
KEYNOTE: The Human Aspect In Artificial Intelligence (Includes Book Signing)
4/25, 4:15PM
In his keynote presentation, “A Journey Through Collaborative Creativity,” Nadim Sadek, CEO of Shimmr AI, navigates the complex and often polarizing landscape of artificial intelligence in the arts. Refusing to be a ‘blind apologist,’ Sadek candidly addresses ‘why we should quake,’ acknowledging legitimate fears like de-skilling, cultural homogenization, and the rise of AI slop.
However, he pivots toward a profound shift in the human-machine relationship, moving away from a fight for dominance toward a symbiotic partnership. Sadek argues that AI can unlock the creative potential of eight billion creatives, providing a voice to the millions who have never had the tools to express themselves. Ultimately, he presents an optimistic vision where AI acts as a catalyst for a global explosion of new philosophies, art forms, and shared human experiences.