Nadim Sadek
Shimmr AI
Nadim is the Founder & CEO of Shimmr AI. An AI-native business, it focuses on publishing, making under-monetised titles more productive, improving publishers’ profitability, and bringing fulfilling books to psychologically-matched readers. Previously, Nadim was Founder & CEO of ProQuo AI, an AI-driven brand management platform, which proved a new sector in marketing technology. Earlier, he used his degree in Psychology to found and lead what became the world’s largest qualitative market research company, Sadek Wynberg Research. This was sold to WPP, and he led two of their global networks, Millward Brown Qualitative Network and Research International. He studied Pure Psychology (and Mental & Moral Science) at Trinity College, Dublin.
Nadim is the Founder & CEO of Shimmr AI. An AI-native business, it focuses on publishing, making under-monetised titles more productive, improving publishers’ profitability, and bringing fulfilling books to psychologically-matched readers. Previously, Nadim was Founder & CEO of ProQuo AI, an AI-driven brand management platform, which proved a new sector in marketing technology. Earlier, he used his degree in Psychology to found and lead what became the world’s largest qualitative market research company, Sadek Wynberg Research. This was sold to WPP, and he led two of their global networks, Millward Brown Qualitative Network and Research International. He studied Pure Psychology (and Mental & Moral Science) at Trinity College, Dublin.
