Ted Olczak
Publisher
BookCAMP Magazine
Olczak is the publisher of BookCAMP magazine, which addresses authors and publishers' challenges of book publishing. He also manages the marketing for the Independent Press Award and the NYC Big Book Award, he is the magazine publisher of the awards.
Olczak is a career-long publishing professional, Master's Degree in Marketing Management in Book and Magazine Publishing from New York University.
His experience includes Independent Book Publishers Association, Independent Press Award, NYC Big Book Award; Publishers Weekly; National Business/Lifestyle Magazines (FORTUNE, Money, Delta, United, and 14 others); helped New York Magazine create its sister visitor publication IN-New York Magazine.
Ted Olczak is a career-long publishing professional, Master's Degree in Marketing Management in Book and Magazine Publishing from New York University.
His experience includes Independent Book Publishers Association, Independent Press Award, NYC Big Book Award; Publishers Weekly; National Business/Lifestyle Magazines (FORTUNE, Money, Delta, United, and 14 others); helped New York Magazine create its sister visitor publication IN-New York Magazine.
BookCAMP Presentor
Book Reviews and Awards, Do They Make a Difference in Book Sales?
4/25, 3:45PM
We’ll take a close look at what can move the needle for book sales, and specifically is there any correlation of a book review (good or bad) or award that makes a difference in book sales.
As we know there are a combination of factors for book sales, with reviews and awards playing a significant, though sometimes nuanced, role. From preorder sales to book signings, we’ll discuss their role in marketing, promotion, and new opportunities.
We’ll discuss the effect of little to no book reviews and awards, and if there can there be too many. And what to do if an author’s book receives a bad review. We’ll touch on media appearances and mentions, social media, book covers and positioning against competitive titles.
Lastly, we discuss how to best capitalize on reviews and awards, and what is and is not automatic in translating them to book sales.